K&K Adventure Zone

Your address, phone & hours don't match across the web Critical

This is the single most damaging issue. Search engines rank local businesses partly on whether their Name, Address & Phone (NAP) are identical everywhere. Yours conflict:

Source	Address	Phone	Hours
Your website	521 N Solomons Island Rd, Ste 34	443-295-8264	10am–9pm
Google / Apple Maps / press	301 Steeple Chase Dr, Ste 105	443-310-4036	10am–10pm

Whether you relocated or these are stale listings, Google currently sees two different businesses and splits your authority between them — so neither ranks well.

Fix: Confirm the one correct address, phone & hours, then make them byte-for-byte identical on the website footer, Google Business Profile, Apple Maps, Facebook, Yelp, and every directory. Use one phone number everywhere.

No Google Business Profile optimization Critical

For a "things to do near me" business, the Google Business Profile (the map pack + the panel on the right of search results) drives more visits than the website itself. There's no sign it's claimed, categorized, photographed, or collecting reviews.

Fix: Claim/verify the profile. Set primary category to "Amusement center" (add Laser tag center, Mini golf course, Family entertainment center). Add 15–20 photos, all attractions as services with prices, post weekly offers, and actively request reviews from every party/group.

Zero meta descriptions — on every single page Critical

Not one page (Home, About, Attractions, Events, Waiver) has a meta description. Google is forced to scrape random snippets for your search listing, which tanks click-through rate even when you do rank.

Fix: Write a unique 150–160 character description for each page in Wix's SEO panel, leading with what you offer + the location. e.g. "VR escape rooms, laser tag, black-light mini golf & arcade in Prince Frederick, MD. Open daily 10–10. Walk-ins welcome — book your adventure today."

"Waiver OLD" page is live and indexable Critical

Your waiver page's title tag literally reads "Waiver OLD | K&K Adventure Zone." It's in your sitemap and visible to Google — it looks unfinished and may compete with your real waiver flow at waiver.kkadventurezone.com.

Fix: Delete the old page (or rename + redirect it to the live waiver portal) and remove "OLD" from any title.

Missing H1 headings on key pages High

The homepage and About Us page have no H1 — the single most important on-page heading for telling Google what a page is about. The Attractions and Events pages have them; Home doesn't.

Fix: Add one keyword-rich H1 per page, e.g. "Indoor Family Fun in Prince Frederick, MD — Laser Tag, VR Escape Rooms & Mini Golf."

No LocalBusiness structured data High

The only schema on the site is a bare WebSite block. There's no LocalBusiness / AmusementPark markup, so Google has no machine-readable address, hours, phone, geo, or price range to power rich results and the map pack.

Fix: Add AmusementPark or EntertainmentBusiness JSON-LD with name, address, geo, phone, opening hours, priceRange and sameAs (Facebook). Wix supports custom code injection in the page head.

Thin content — pages are too sparse to rank High

The Attractions page carries only ~40–50 words of real text outside of prices. Google can't rank a page for "VR escape room Calvert County" or "kids birthday party Prince Frederick" when there's almost nothing to read.

Fix: Expand each attraction into a real paragraph (what it is, ages, group size, duration). Add an FAQ section ("Do you take walk-ins? What ages? How long is a party?"). Create dedicated pages for high-intent searches like Birthday Parties and Group/Corporate Events.

Broken social sharing — no preview image or description High

There's no og:image, og:description, or Twitter image. When someone shares your link on Facebook (where your K&K Adventure Park page already exists) or in a text, it renders as a bland, image-less box that gets ignored.

Fix: Set a branded social share image (a bright photo of the venue with logo) and a share description in Wix's SEO & social settings.

No social links / off-site signals on the site High

You have an active Facebook presence, but the website doesn't link to it, and the site doesn't reference your Apple Maps listing or local press coverage (BayNet, SoMdNews, VisitCalvert) — all of which boost local trust.

Fix: Add Facebook (and Instagram/TikTok if active) icons to the header/footer. Pursue a listing on VisitCalvert's Indoor Amusements page and link the press features.

Title tags lead with "Home | …" Minor

Titles read "Home | K&K Adventure Zone" and "About Us | …". The homepage title wastes its most valuable SEO real estate on the word "Home."

Fix: Rewrite the homepage title to "K&K Adventure Zone | Laser Tag, VR & Mini Golf in Prince Frederick, MD."

Add an image alt-text & internal-linking pass Minor

Wix often ships images with empty alt attributes, and the site has few internal links between pages. Both are easy ranking/accessibility wins.

Fix: Add descriptive alt text to every image; link naturally between Home → Attractions → Events → Waiver with keyword-rich anchor text.